Rhineland-Palatinate Tourist Board (Rheinland-Pfalz Tourismus GmbH or RPT) is the marketing organisation for the state of Rhineland-Palatinate. RPT uses a theme-based marketing strategy. Four thematic areas have been defined as our core competence based on our market research and on Rhineland-Palatinate's existing tourism potential.
Rhineland-Palatinate's marketing themes are nature, culture and events, wonderful wine and well-being. These themes are expanded into product lines:
Hiking: Rhineland-Palatinate disposes of numerous and outstanding long-distance walking trails.
Cycling: Rhineland-Palatinate is also an excellent cycling region with a wide variety of well-signposted routes.
Wonderful wine: 70% of German wines are produced in Rhineland-Palatinate's six winegrowing areas. Wine is the lifeblood of Rhineland-Palatinate and its tourism industry.
Our product lines are designed around the unique selling propositions that distinguish us from our competitors.
RPT uses the classical three-pronged approach - marketing, sales and press relations - to promote its product lines. This is reflected in its organisational structure.
RPT works closely with its stakeholders, the tourism regions, the Rhineland-Palatinate hotel and restaurant association and the chambers of industry and commerce.
RPT is committed to extending quality management through its clearly defined mission and business goals.
